Buyer analytics

Methodology note · Buyer identity = the normalized public payer field at (chain, address) across the canonical catalog-attributed settlement lanes. On Solana this is the source ATA payer. When the Solana source-wallet owner is resolved, the owner label is shown instead of the raw ATA payer address. Canonical payer observations only. Payer addresses are truncated (first 6 + last 4 characters) — no full addresses are exposed. The global headline is computed upstream at the contracted chain-scoped account identity; per-chain rows are breakdowns, not a browser reconstruction. New vs returning classification: a buyer is net-new on their first settlement day on a given chain; all subsequent days are returning.